AI has matured as a product space over the last decade. Computer vision, in particular, has seen substantial on-ground traction across industries. Indian industry has been slightly late to adopt these technologies compared to advanced economies. That lag is where the opportunity sits.

PointAI is a case study in what happens when deep tech meets real commercial application. They've built virtual try-on technology that creates realistic 3D body models, allowing customers to visualise products on themselves while shopping online. The rendering happens in 1-2 seconds per media file, compared to several minutes for traditional approaches, at up to 90% lower cost than popular GenAI alternatives.

This isn't a feature looking for a problem. Returns are one of the largest cost centres in fashion e-commerce. Virtual try-on directly addresses that by helping customers make better purchase decisions before checkout. Flipkart, Myntra, Amazon, Aditya Birla Capital, Allen Solly, Peter England are already using the platform.

What stood out was the defensibility. Over 70 international patents, including 9 granted in the United States. A global footprint spanning India, the US, UK, and China. Amazon Innovator of the Year 2020. This is a company that has been building for six years, refining the technology, and proving commercial traction before raising growth capital.

We back founders building products, not wrappers. PointAI is exactly that.